Sunday, November 3, 2013

the new rules of branding in your 20's


 

I vowed to myself this autumn that I would participate in the convoluted world of "investing." That one piece, that one garment, that you ever so saved from your menial job to own something of apex quality in hoping to be photographed by Jak and Jil's Tommy Ton or Street Peeper's Phil Oh.

I plan to dabble in the arts of Scandinavian fashion and plan to secure a piece from Acne Studios. What I have observed, and quite frankly, been bombarded with is this billboard sized branded sweatshirt. I know, I know, I've read all those dumb ass articles about dressing in your 20's and losing the logos. Those articles were targeted towards suburban men who don't know difference between cotton and pony hair and damn it, I can differentiate and I want my Acne Studios sweatshirt - a la logo.

I won't be securing this piece in my shopping cart because I am poor and therefore I have to choose more diligently. I am hoping to put this delight that is half my rent on layaway. Do people still do layaway?

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