Wednesday, September 17, 2014

cognitive dissonance with jenna lyons

Jenna Lyons, creative director of J. Crew, mother and has cognitive dissonance in regards to sweatpants.

I want answers.

Here at Pacific Row, the mention of uncivilized sweatpants is akin to the mentioning of "he who shall not be named" and that is a unfathomable statement. While we don't talk about the aforementioned epithet, it sometimes needs to be discussed.

Leandra Medine, Man Repeller blogger with an affinity for footwear, interviewed Lyons for a swift Q&A and, that sometimes, you need a mirror to put on lipstick. Leandra asks: "sweatpants or sweating?" Lyons responds to a stern, made my mind up eons ago, with a "neither."


I was confounded by how she responded because of the pleathora of these items on the J. Crew website. There are a total of 11 sweatpants, not including sweatshorts, with an average price of $100. If you are "neither", Lyons, remove the sweatpants from your roster because cognitive dissonance leads to sadness and things. Don't fret, there's an approach called dissonance reduction.

Essentially, burn them all!

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