Sunday, November 9, 2014

new news, but not new news

Today in old news, but new news for me and everyone else without an Instagram account -- Monocle now sells clothes. The Monocle reader is well educated, a world traveler, probably works in graphic design, could be a lawyer, too and enjoys reading the Financial Times. I'll accept if you read Playboy, no one is judging.

You can now sport Monocle Voyage and carry Monocle because you are a very important person.

The inspiration for the collection is designed for the business traveler in mind. He is discerning. He's all about that same-day shipping from Amazon. His clothes aren't being manufactured in Bangladesh or Cambodia. Nope. He's expecting garments made from Italy or Japan because quality is key and clothes should be versatile and timeless.

I like the direction you are going Monocle Voyage. I am in the market for a high-quality basic jumper in melange grey. As it so happens, you are selling a melange grey jumper. And because your creative team is based out of London, I thought I would substitute sweater for jumper.

Photo: Monocle

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