Wednesday, November 5, 2014

what your sneakers say about you


The world (I am speaking on behalf the world) and myself are exhausted at all the Jian Ghomeshi headlines flooding my newsfeed. Dear CBC, I understand you fired Ghomeshi, but honestly, inform me about Ebola, the US midterm elections or how to make apple pies because apple pies are democratic and delicious.

Therefore, if we all have to suffer perpetual news about Jian Ghomeshi and his hiring of criminal lawyer Marie Henein, then one more article about Common Projects won't hurt.

My attempt is finding who is Common Projects' niche demographic? Who is willing to shell out $400+ for a pair of beautiful Italian hand crafted sneakers with numbers on the periphery? Who even has that money?  I know who. It lands on two ends of the spectrum: the super cool alternative hipsters and the finance bros.

The super cool ultimately commences the trend. Slowly, one by one, like glaciers melting in the arctic, a cool person is purchasing a pair of Common Projects to complete their street style ensemble and permeating coolness. And then, shit hits the fan and the bros just ruin everything. (I don't purposely mean to target the bros, but they are an easy target.) They have money, they want to show you they have money and a new haircut and alas: Common Projects sneakers and a fresh fade. I once considered it a latent staple in my wardrobe, but the ubiquity of the sneakers is making them an uneasy footwear to consider.

I don't want to be an asshole, but Holt Renfrew really needs a new buyer for their mens sneaker department.

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