Saturday, March 25, 2017

how much, is too much gucci?



Just asking for a friend who has disposable income.

Gucci was a designer label just like any other. It was just another designer on the fashion month schedule that I personally often overlooked in favour of Prada or Marni. The brand, at the time, helmed by Frida Giannini, took the direction of the brand with a more formal disposition. Then, abruptly, Giannini left her 8-year tenure and Alessando Michele - an unknown player at the time - would take the role of creative director moving forward.


A few seasons in, Gucci went from banal chic to Westworld meets Party Monster. There are copious prints, plenty of colour and just the right amount of spectacles that, when wearing one, someone might mistake you for a librarian. Michele, your purpose in life was to rebrand Gucci and you have done exactly that.

I like to believe that Michele was designing with social media in mind. As the world today is more connected than ever, I can't help but see with my very own eyeballs that everyone is sporting Gucci. When my friend proposed the aforementioned question, it was actually a two-parter. The first being is a head-to-toe Gucci look too much and is there too much Gucci presence on social media/the Internet.

First, head-to-toe in one designer is fashion. I think I just answered my own question. Therefore, yes, head-to-toe Gucci is too much. Mix it up a bit with the now defunct American Apparel.

The latter is asking if we have reached Gucci fatigue the same way that we have reached Trump fatigue in the media. Gucci, simply put, is omnipresent, just like the rise of mumps in Toronto. I see all the influencers sporting Gucci loafers, bags and what have you. The clothes and accoutrements are on magazines, on the street and even on Beyonce's daughter Blue Ivy (who looks adorable by the way).

Gucci, we're no longer playing hide and seek if I can spot you from a mile away. Michele has done what only a few creative directors can do in a short period of time and that is creating an impression on our current zeitgeist. 

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