Friday, July 14, 2017

get to know hecho before it gets too big

Photo: Vogue Runway

Men’s SS 18 fashion shows just wrapped up in London, Milan, Paris and New York. I don’t religiously follow all the collections being shown due to it being overwhelming and time consuming, but occasionally there’s a few I tend to gravitate towards. These few, are the large brands such as Raf Simons, Prada and Dries Van Noten, and smaller brands like Craig Green and Hecho.

If you don’t know Hecho, you’re not really living.

That means, I just officially started living this week. I discovered Hecho this week while cruising Vogue Runway. (Ugh.) According to Hecho’s website, “Hecho is a contemporary men’s resort wear label.” This translates to everyday is a vacation and mezcal for everyone. Personally, I am a fan of that ethos and it’s time to pack my bags and move to Mexico City where the brand is made and designed.

Hecho embodies simplicity in design with a subtle flair that champions its Mexican roots. For SS 18, it was as if the founder, Jack Miner, designed intentionally with me in mind. There are a plethora of shorts. More than anyone can really ask for. But he designed shorts that I believe will be post-short shorts. The shorts are long, but still above the knee and wide enough that people might mistake it for a skirt.

If that’s your cup of tea, then sit, and drink up. The pieces are styled so effortlessly like breathing air. There’s no fucking around. Hecho wants you to put on shorts, a shirt and sandals and get the fuck out of the house so you can go yachting and/or enjoy vegan gelato.

I’m always searching for the perfect short sleeve button up shirt. And guess what, Hecho designed more than you can consume. Oversized, colourful and with fish patterns emblazoned, you might as well think fashion has reached its apex. You can tuck your shirt in, the same way you tuck your penis and testicles or you can let it flow like the nature loving person you are.

There are pants. Four pairs actually. Do you even want to wear pants, though?

Hecho is that refreshing new brand that is unassuming. It’s not attempting to be anything it’s not. Its sole purpose is to showcase Mexican design and craftsmanship. The brand looks to explore the notion of slow fashion, which is so removed from what fashion is today and that emphasis on thought will excel Hecho one season at a time.

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